It’s now such common practice for users to inform their buying decisions based upon online reviews. From Yelp to Amazon and even smaller retailers - this community of reviewers has a massive influence on future buyers.
When you understand this, it becomes incredibly clear that your app has to get positive reviews.
Arguably the only thing worse than bad reviews is no reviews… With bad reviews, you at least have the opportunity to respond a resolve a solution
Now that we know what to avoid, what is it going to take to encourage some reviews?
- Be sure to include to include contact information at the end of your app store descriptions. Make sure someone can talk to a REAL person if they have any problems or questions
- In your automated emails triggered by purchases, ask customers for a review
- Offer discount incentives for users who review and recommend your app to others
- Show people some love for reviews: Give someone a shoutout through your social media for leaving a kind review