Here are some tried and tested suggestions for deploying push notifications that will get opened, help with customer engagement and drive sales:
- Make it short and sweet: This will likely be the first content your customers will be engaging with through your app. Using humor, current events or a pun or two is even encouraged.
- Use app-exclusive promotions: Creating a culture where your customers know that the best deals come from the app is an easy way to build loyalty. These first subscribers will be first to know about promotions and discounts that can only be found on the app. Don’t be shy about directing them to original content and collections - this all helps build buzz and engagement
- Directing to a product or collection: as mentioned in the previous point, it’s important to direct users to a product or collection. It’s a simple call to action and you can choose to feature any collection or item in your store.
- Sending push notifications regularly: Don’t be a stranger to your customer. Set a schedule and stay fresh in their minds by regularly engaging with your customers. It’s always important to use their time wisely - send them to original content, in-app promotions or new product/collection releases.
Push notifications are one of the best ways to bring traffic to your store and boost sales. The Sandbox App Builder allows you to do this with just a few clicks and agencies and other paid marketing. By encouraging your customers to download your app, you’re opening a whole new way to engage with your users and built a loyal following.